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Apunts de Màrketing Digital
Golden Circle Model – Sinek’s Theory Value Proposition
Jesse Ringham, digital expert, at ‘Talking Galleries’: “Social Medias are no longer Social Media but platforms”
Social Media. Analysing your investment was the tittle of the talk given by Jesse Ringham (Director of Digital at Sutton London) at Talking Galleries, an international meeting of world galleries hold at the MACBA Museum in Barcelona on January 16th and 17th...
Lluís Bassat: “El productes es venen quan sentim que són propers i no perquè la marca es repeteixi 500 vegades”
Escriu el publicista Lluís Bassat a La Vanguardia: "No es ven més un producte perquè la marca es repeteixi 500 vegades. El productes es venen quan sentim que ens són propers, tant el producte com la marca, no pas quan sentim que les marques ens envaeixen". Ho diu en...
Former Facebook Employee, Antonio García Martínez, unfriends Silicon Valley in Memoir ‘Chaos Monkeys’
Somedays ago I heard this very interesting interview to former Facebook product manager Antonio Garcia Martinez, who has written a memoir, his book “Chaos Monkeys”, about his years at Silicon Valley. With the following dedication: “To all my enemies: I could not...
Interview to Chris Anderson, TED’s curator:
Somedays ago I was at Waterstones Bookstore in London and I saw the book “Ted Talks: The Official TED Guide to Public Speaking”. Back in Barcelona I heard this Mickael Kresny's interview to Chris Anderson, TED's curator and author of the book. looking around. In his...
