by Guillem Carbonell | gen. 17, 2017 | Marketing Digital, Web in English
Social Media. Analysing your investment was the tittle of the talk given by Jesse Ringham (Director of Digital at Sutton London) at Talking Galleries, an international meeting of world galleries hold at the MACBA Museum in Barcelona on January 16th and 17th...
by Guillem Carbonell | oct. 16, 2016 | Marca, Marketing Digital, Publicitat
Escriu el publicista Lluís Bassat a La Vanguardia: “No es ven més un producte perquè la marca es repeteixi 500 vegades. El productes es venen quan sentim que ens són propers, tant el producte com la marca, no pas quan sentim que les marques ens envaeixen”....
by Guillem Carbonell | jul. 24, 2016 | Marketing Digital, Mèdia, Web in English
Somedays ago I heard this very interesting interview to former Facebook product manager Antonio Garcia Martinez, who has written a memoir, his book “Chaos Monkeys”, about his years at Silicon Valley. With the following dedication: “To all my enemies: I could not...
by Guillem Carbonell | maig 22, 2016 | Marketing Digital, Mèdia, Web in English
Somedays ago I was at Waterstones Bookstore in London and I saw the book “Ted Talks: The Official TED Guide to Public Speaking”. Back in Barcelona I heard this Mickael Kresny’s interview to Chris Anderson, TED’s curator and author of the book. looking...
by Guillem Carbonell | maig 3, 2016 | Marketing Digital, Sociologia Digital
Reprodueixo l’article “Les xarxes socials són una trampa, de la revista Valors del mes d’abril del 2016. Signat per la redacció de la revista, fa referència a la visió expressada en una entrevista recent per Zygmuny Bauman, autor de la teoria de la...
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